Now a days, online marketing is playing a virtual role in business promotion.It helps both startups and enterprises providing them different advertising platforms like SEO, SEM, E-mail marketing, and SMM, etc. Out of these marketing strategies, SMM (Social Media Marketing) is the best one used for App marketing.
How SMM Works?
SMM or SMO is one of the viral online marketing techniques. By using social media, you can promote your app, increase traffic, create awareness about your product or services, etc.
I state it as a powerful business marketing platform. Because, social media creates a great platform to common people, where they can have connections with a large number of people, they can share their thoughts in the form of text, images, videos and many things. Due to its tremendous features it brings people into it. So, we can say that SMM is the best marketing platform and it can be used for App Marketing.
Want to know about Apps which achieved a great success by leveraging SMM?
With an intention of making you aware of app success stories achieved through social media, I am here introducing 3 top-notch apps:
1. Lyft – With the app name itself, we can easily guess what the app is related to. Lyft is a taxi app. With the app, you can get your ride on time as well as with the comfort, all you have to do is to use the Lyft app for taxi booking. To make the app familiar, they used SMM strategy effectively.
For utilizing the social media marketing, first they created an information-filled account in different social media sites like Facebook, Twitter, LinkedIn, etc. In Facebook they created a page, where they could provide an opportunity to the customers to share their reviews about Lyft, whether that was positive or negative impressions. On social media outlets they used to update regularly with some colorful photos, some offers, few memorable incidents, and holiday greetings, etc.
2. Run Keeper – This app is related to health and fitness industry. Health is very important for everyone to live, so to be healthy, people follow yoga, exercises, and jogging, etc. In this many prefer running to keep their body fit and strong. By targeting these people the app that was developed by the best mobile app development company achieved success.
Run keeper app helps users track their running records like how many miles they run, it judge approximate speed per second run by the user, etc. When the app was launched, nobody cared, because it was not quite enough to reach the users, so to make the app reach targeted people, they used SMM marketing strategy. To create a public awareness about the app and its use, they chose content marketing and executed through social media outlets.
3. Taco Bell – It is a food ordering app, really it is a nice concept and was perfectly executed. One thing they forgot that caused almost app failure, later they came back pretty well. Initially they failed in app marketing strategy, it led them to failure.
During that bad time, they took a right decision, they decided to market their app by using social media marketing. The way they utilized the SMM was quite different, simple and quite enough to reach the targeted users. Through social media outlets, they posted whatever they felt will be great like message, and videos, etc. They always tagged the communities, that brought great popularity for them. Easily the app reached many users.
Finally, I hope the above information will be helpful to you achieve app using social media marketing strategy.
We at FuGenX are a versatile mobile application development company in India, Bangalore. We provide you an excellent app development service on multiple platforms like iOS, Android, etc. We develop innovative apps and guide on app marketing strategy. We also provide our app development services for iPhone app development and ios app development company India.