Description of Business:
OUR COMPANY
We are an integrated e-commerce web portal offering online life partner search - based on 3 tier verification -
and counseling services. Our endeavor is to provide single solution shop for all wedding and lifestyle related
needs of our registered members. We have developed wedding planner software which has two versions:
Family and Business, targeted at wedding planners and general users. It enables the users to make all wedding
arrangements online through our portal and monitor them through this software. The company will launch
cafe outlets . owned and/or via franchisee network . which shall act as: offline booking centers for
matrimony business and have facility for private lounge available for registered users and families to engage
in personal discussions; cafes for general public and counseling centers. Thus, we are a uniquely integrated IT,
e-commerce and retail venture.
AN OPPORTUNITY
Our market research suggests the following shortcomings in the existing online matrimony portals:
a) Non-verification of credentials of the registered users
b) No single online platform for catering to all wedding and lifestyle related needs
c) No arrangements made or spaces provided for families to engage in personal meetings
d) Personal and professional counseling services
Further, our research has identified our potential customers as:
i. Working professionals
ii. Teenagers, students and faculty
iii. Others . parents and guardians, corporate, etc.
Notably, the target customer base assumption is conservative given that ~60% of India.s population comprises
of working professionals and is expected to rise over the coming decade (source: CII).
OUR SOLUTION: KEY PRODUCTS
To address the above noted shortcomings our company will provide:
a) 3-tier independent verification of candidate profile (online and/or offline); personalized relationship
managers
b) A complete online portal designed and developed in-house to create an unique client experience
c) Cafe houses based on .hub-and-spook. model
d) Personal and professional counseling by experts
We propose to reach out to our customers across India in four phases, starting with Maharashtra, Gujarat and
Goa in phase-I.
COMPETITION
Currently, there are no single solution providers for the above services and hence the company could gain a firstmover
advantage. However, possibility of new entrants in the business in future cannot be ruled out. Individually our
key competitors could be:
i. Shaadi.com, Bharatmatrimony.com, Jeevansaathi.com,Simplymarry.com and others
ii. Cafe Coffee Day, Barista, Costa Coffee, the Wedding cafe
Currently, the organized matrimony business in India alone is estimated at `10bn while the cafe market is worth
`6.78bn. Like in the past, the IT-enabled services and cafe business will continue to show robust growth over the
next 3-5 years. Thus, with addressable market size at `16bn, it is a huge opportunity for company like ours to create
its own niche. The aim is achieve a consolidated market share of 1% over the next 5 years.