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Innovation In Cattle Insurance Services

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Dr Vikram Patel's picture
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It is well known that India is Rural economy based Country. Rural market has grown very fast in last decade; because of extensive Rural Finance and Rural Development Schemes of Government.

Milk & Milk Products Market is growing extensively in Rural & Urban areas. Cattle Finance is very popular product for Rural Banks. To secure their valuable cattle, Farmers are also insuring non financed cattle through milk societies & Milk Unions in Gujarat State. Milk Unions also encouraging insurance awareness by providing Rs. 200 to 20% subsidy per cattle in Insurance Premium for their registered members. State level Livestock Development boards are also providing 50% Subsidy in premium to encourage cattle insurance. Rural insurance market is huge potential but still uncovered.

It is well known that, insurers are not having trained rural staff which has deep knowledge about the rural insurance market. Especially in cattle insurance it is very important to insure healthy cattle. Each Cattle must be identified with good quality ear Tag & Digital photography, before accepting proposal. Valuation must be done correctly by considering Animal Species, Breed, Age, Lactation, Life span, Physical condition, Farm Management and history of disease Outbreak. Digital Photographs should be stored with policy data for verification at the time of claim.

We are pioneer in cattle insurance services since Year 2005, having a team of 70, working in Gujarat & Rajasthan State, committed for RURAL RISK MANAGEMENT, recently registered as a Private Limited Company. Rural Risk Management Pvt. Ltd. is known as A BRIDGE BETWEEN CUSTOMER AND INSURER.

Based on our experience we have developed special Cattle insurance software to rename the multiple images of cattle & to generate the Health Certificate & Death Certificate by merging the data with photos and convert to PDF certificate with a signature of Veterinary Officer. Recently Password protected online software developed for insurer and our field staff. Cattle Tagging & Claim Data with Photographs will be available through Tag Number search.

HDFC ERGO GIC, SBI GIC, Bajaj Allianz GIC and Cholamandalam MS GIC & your company IFFCO TOKIO GIC, are associated and utilizing our services since long time.

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