'Franchisees are of the mindset that they have bought a franchise system and need to sit back and wait for the business to flow in. Sometimes it is the ignorance and perception that clouds their thoughts, thinking that the brand name they have invested in should be good enough for the instant business success at their location.
But most of the times it is plain old arrogance that gets in the way. It is the arrogance of having committed hundreds or thousands of dollars to buy a franchise as being the sole reason for success. It is also on the basis of feeling that with this level of financial commitment, the franchisor would be solely responsible for making the franchisees succeed.'