Gujarat Startups Scrapper - 1

Gujarat Startups Scrapper - 2

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Arvind Singh - Entrepreneur Profile

Arvind Singh
Business Name:
Cafe Husband And Wife Store . Com
Description of Business:
We are an integrated e-commerce web portal offering online life partner search - based on 3 tier verification - and counseling services. Our endeavor is to provide single solution shop for all wedding and lifestyle related needs of our registered members. We have developed wedding planner software which has two versions: Family and Business, targeted at wedding planners and general users. It enables the users to make all wedding arrangements online through our portal and monitor them through this software. The company will launch café outlets – owned and/or via franchisee network – which shall act as: offline booking centers for matrimony business and have facility for private lounge available for registered users and families to engage in personal discussions; cafés for general public and counseling centers. Thus, we are a uniquely integrated IT, e-commerce and retail venture.
Business Model:
AN OPPORTUNITY Our market research suggests the following shortcomings in the existing online matrimony portals: a) Non-verification of credentials of the registered users b) No single online platform for catering to all wedding and lifestyle related needs c) No arrangements made or spaces provided for families to engage in personal meetings d) Personal and professional counseling services Further, our research has identified our potential customers as: i. Working professionals ii. Teenagers, students and faculty iii. Others – parents and guardians, corporate, etc. Notably, the target customer base assumption is conservative given that ~60% of India‟s population comprises of working professionals and is expected to rise over the coming decade (source: CII). OUR SOLUTION: KEY PRODUCTS To address the above noted shortcomings our company will provide: a) 3-tier independent verification of candidate profile (online and/or offline); personalized relationship managers b) A complete online portal designed and developed in-house to create an unique client experience c) Café houses based on „hub-and-spook‟ model d) Personal and professional counseling by experts We propose to reach out to our customers across India in four phases, starting with Maharashtra, Gujarat and Goa in phase-I.
Capitalization:
Self funded, bank loan, loan from family and friends
Differentiator:
COMPETITION Currently, there are no single solution providers for the above services and hence the company could gain a firstmover advantage. However, possibility of new entrants in the business in future cannot be ruled out. Individually our key competitors could be: i. Shaadi.com, Bharatmatrimony.com, Jeevansaathi.com,Simplymarry.com and others ii. Café Coffee Day, Barista, Costa Coffee, the Wedding café Currently, the organized matrimony business in India alone is estimated at `10bn while the café market is worth `6.78bn. Like in the past, the IT-enabled services and café business will continue to show robust growth over the next 3-5 years. Thus, with addressable market size at `16bn, it is a huge opportunity for company like ours to create its own niche. The aim is achieve a consolidated market share of 1% over the next 5 years.
Years of Relevant Experience:
17
Your Thrust:
EXECUTING OUR VISION Online matrimony services will be promoted by utilising SEO and social media marketing techniques with web promotion being the key driver. Users would be sought by direct sales personnel and via advertisements (TV/print), referrals and cross-promotions, flyers across target areas preceding the launch. This will be followed by press conferences and media interviews at regular intervals. The company is in talks with newspaper dailies to publish its literature on relationships at dedicated spaces in their newspapers. The company‟s website also provides relationship related articles and blogs to its visitors. The café lounges are to be launched based on hub-and-spook model and promoted to the registered users via discount offers and to other patrons through social media marketing and printed endorsements. The counseling services will be marketed directly amongst the corporate clients and to individuals, via newspapers and articles. The company will gain an edge over competition through creation of proprietary recipes that could even satiate gourmet clientele. The company will competitively price its beverages, albeit maintain the appeal to the elite. Since all the services are chargeable there would be no revenue leakages and the company will also derive advertisement revenues from the traffic generated on its website. FINANCIALS Based on the current software development and business launching plans, it is estimated that our company requires seed capital of `5crores. The promoters have already infused `84lakhs into the market study, research and development of the website and application software along with other promotions and marketing. The additional funds would be utilised for further development of the software, opening cafe lounges in metros and in promotional activities for launching the product. While the capital infusion will ensure successful launching of our products, the revenues generated by the business in the post-launching period will be used for the further development of company.s business and operations.

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