AN OPPORTUNITY Our market research suggests the following shortcomings in the existing online matrimony portals: a) Non-verification of credentials of the registered users b) No single online platform for catering to all wedding and lifestyle related needs c) No arrangements made or spaces provided for families to engage in personal meetings d) Personal and professional counseling services Further, our research has identified our potential customers as: i. Working professionals ii. Teenagers, students and faculty iii. Others – parents and guardians, corporate, etc. Notably, the target customer base assumption is conservative given that ~60% of India‟s population comprises of working professionals and is expected to rise over the coming decade (source: CII). OUR SOLUTION: KEY PRODUCTS To address the above noted shortcomings our company will provide: a) 3-tier independent verification of candidate profile (online and/or offline); personalized relationship managers b) A complete online portal designed and developed in-house to create an unique client experience c) Café houses based on „hub-and-spook‟ model d) Personal and professional counseling by experts We propose to reach out to our customers across India in four phases, starting with Maharashtra, Gujarat and Goa in phase-I.